Showing posts with label Apple News. Show all posts

When it comes to predicting what Apple Inc., one of the most secret tech firms has up its sleeve; an analyst by the name of Ming-Chi Kuo, part of KGI Securities has an absolutely formidable record. On Saturday, Mr. Kuo forecasted that the iPhone maker will be releasing a new ‘budget’ version of its iMacs by 2014. Apple had surprised its users on September 24th, 2013, when it had announced that it would soon be releasing an updated iMac. The Senior Vice President of Worldwide Marketing of Apple Inc., Phillip Schiller had made the announcement in a press release.

He had said that the iMac was a perfect example of how fast, beautiful and fun a desktop computer could turn out to be. He had added that the new iMac would have faster graphics, the new Intel processors and its faster PCle flash storage, all contained within its ultra-thin aluminum enclosure. A number of updates were announced to the iMacs and the prices were also revised a bit. However, there was no show of any enthusiasm amongst the iMac users even after these updates. According to the sources of Mr. Kuo, Apple wishes to boosts its market share in the PC market and will therefore develop a range of affordable and entry level desktop computers.

Even though it is an excellent computer, the cheapest of the iMacs still costs about $1299. Thus, for many consumers, it can be a huge investment. It can be a very big investment, considering the fact that analysts are predicting a post-pc world. If the forecast of cheaper iMacs is to be believed, it wouldn’t be the first time for Apple to make its Mac line easier to afford for its customers. Along with the Mac, Apple had used to sell eMac, which was a cheaper and no frills version of the former.

In addition, the company had also offered MacBook Notebooks in black and white and made from polycarbonate along with the MacBook pros. As a matter of fact, this particular line was discontinued in 2010. The analyst is predicting that the overall iMac shipments will be increased because of the reported budget iMac. An increase of about 10 to 20 percent over every year will be seen. He is of the opinion that the iMacs failed to penetrate the non-US market because they were priced too high. Therefore, in order to tap the potential of the non-US markets, Apple will be releasing its budget iMac model.

The company is hoping that this new model will echo the successful release of the budget iPhone called the iPhone 5C. However, the low budget iPhone doesn’t seem to be doing that well. Regardless, Apple might also be considering a change in the pricing strategy of its iMac line in order to overcome the effect of the US partial government shutdown that has been placed as it might trigger a slowing down in the market. The predicted halt in personal spending will not be beneficial for consumer-driven companies like Apple.

Apple Inc. recently launched the iPhone 5S, the modified version of its flagship smartphone, the iPhone 5. One of the modifications that were made to the device included the introduction of a fingerprint scanner for security purposes instead of the usual PIN. However, according to Chaos Computer Club of Germany, they have managed to crack the protection of the fingerprint sensor only two days after the device officially went on sale. The group made a post to their website where they mentioned that a fingerprint of a user had been taken by their biometric team and photographed it from a glass surface.

Then a fake fingerprint was created that could be used on a real finger by putting it on a thin film and then using it to unlock the phone. A video was also shown to back up this claim and it will no doubt create concerns for businesses. This is because a number of users may have been planning to operate their corporate accounts with the phone. While physical access to the phone and a clean fingerprint is required for hacking the device, it still means that the risk of security breach is quite high. The blog post writer of the Chaos Club stated that this was proof that fingerprint biometrics is not a suitable method of access control.

He added that the only difference between Apple’s sensor and others in the market was a higher resolution. The resolution of the fake fingerprint had to be increased and the device can be opened. He asserted that the club had been insisting for years that using of fingerprints was not a secure method because fingerprints can also be lifted by people. Nonetheless, it wasn’t claimed by the group that they had accessed the fingerprint from the device itself. According to Apple, a secure chip is used for securing the fingerprint in the device.

A security specialist stated that relying on a fingerprint was acceptable in terms of casual security, but protection of sensitive data with it wasn’t advised or safe. No comment was made by Apple Inc. regarding the hack of the German club. This is the third revelation that has come to light since the last week launch of the iPhone and the iOS 7 software. First, it was discovered by a hacker that they could use a flaw in the Control Centre feature of iOS 7 for accessing emails and photos on the iPhone 4S and iPhone 5. Another discovered that a call to any number could be placed with the Emergency Call Screen.

The method of the fingerprint hack was revealed by the Chaos Club in detail. It showed that a high quality fingerprint was lifted from a glossy surface or glass doorknob and graphite powder is used for revealing it. Then a laser print is used for printing the fingerprint onto an overhead projector plastic. The fingerprint is then cut after covering with wood glue and then attached to the real finger. This touch ID system of Apple is could create issues with the new device for security conscious users.

Apple has recently launched the fifth generation of the iPhone. The company will now be revealing its latest take on its innovative device. The company will be doing so during an annual event that will shed some light onto the drive of the gadget maker to boost its sluggish pace of development and also of regaining market share that it has lost to competitors. However, the company is sticking to its tight-lipped ways and hasn’t revealed the agenda for the coming-out party of the rumored device that will take place on 11th of September at the company’s headquarters. Nonetheless, it is the tradition of the iPhone maker of showing off the latest generation of its device at this time of the year. This device has reshaped the way people made use of computers since it debuted in 2007.

It was last September that the company launched the iPhone 5 and it has never waited thing long for bringing updates to its device. The device has managed to generate about $88 billion revenue in the complete year. Many investors have become vexed with the timetable that the smartphone giant is following for rolling out its products and they have been watching its growth and profit margins decline gradually. In the meantime, a bevy of devices is being released by other smartphone markets that are operating on the Android Operating system of Google.

They continue to load the market with new devices that are cheaper than the iPhone. Apple’s stock price is reflecting the concerns of the investors as it has decreased by 30% after achieving  a peak of $705.07 at this very time of last year when the iPhone 5 had gone to sale. The market value of the company, which is around $460 billion, may be more than any other company in the market. However, its declining stock price means that pressure is increasing for Tim Cook, the current CEO of the company to proof that he is well-suited to leading the company.

Since he became CEO two years back, he has only introduced new versions of products that had been launched by the co-founder Steve Jobs. Cook has said that the company is working on some amazing products, one of which is rumored to be the ‘SmartWatch’ that’s basically a wrist-bound smartphone. However, other companies like Samsung and Sony have already released their own watches. The update of the iPhone line may address some of the company’s woes, along with the cheap iPhone that the company is said to be working on.

One of the most admired and respected companies in the US is Apple Inc. This American multinational corporation has its headquarters in Cupertino, California. It is currently the second largest information technology company of the world and the third largest mobile phone vendor. The company is renowned for its innovation and has launched various popular products like the iPod and Mac computers. However, the most successful element of its product line is the iPhone. The company launched the first model in 2007 and introduced the concept of smartphone. Since then, it has released several generations of the phone. The fifth one, iPhone 5 was introduced last year in September.

There have been considerable rumors and speculation that the company will be launching the iPhone 5S this year. Therefore, it doesn’t come as a surprise when the company confirmed that its next iPhone unveiling will be held at its headquarters on September 10th. However, an additional rumor indicates that the iPhone maker will also unveil a lower cost iPhone, which will be less powerful and will be known as iPhone 5C. It is said that this device will be available in a bevy of colors. The invitation shows off a variety of colors and promises that everyone’s day will be brightened up.

It is said that both of these new devices would be shipping the latest mobile operating system of the company. This is called the iOS7, which the company unveiled in June at its annual Worldwide Developers Conference (WWDC). Apart from this invite, the company also sent one to Chinese journalists and publications for a follow-up event that would occur on September 11th. Speculation is dictating that the cheaper version of the iPhone would appeal to individuals who are currently using the older version of the iPhone. These devices are from the previous generations and therefore generate lower margins as compared to the current flagship iPhone.

It was announced by the tech company that in the second quarter, the company had managed to sell around 31.2 million phones. Sales of the iPhone 4 and the 4S remained strong throughout this quarter. Photos of the upcoming devices were also leaked and boasted a polycarbonate backed and budget friendly iPhone that’s available in a myriad of colors. Many have assumed that the C in the iPhone 5C stands for the word color. Meanwhile, the iPhone 5S is said to look like the iPhone 5 but will have updated material hardware and will be available in champagne and gold color.

The usual complement of improvements will be found in the device such as an enhanced camera and processor. However, it has been indicated by some reports that the phone will boast added security in the form of a fingerprint scanner, which can be accessed through the home button. Also, there are likely chances that the low-budget iPhone is targeting the China market, which is why the company is holding an individual event there. Nonetheless, people have their fingers crossed for the event that will be held after the unveiling of Samsung’s devices.

From August 9th and onwards, users of Apple devices in China who are facing concerns and problems regarding their USB power adapters will have the option of visiting any Apple retail store or authorized service provider and dropping off their chargers. In return, they will be provided with an official USB adapter of Apple for $10 or half of its original price. This deal is applicable on a single charger for all Apple devices i.e. the iPod, iPhone and iPad. The USB Power Adapter Takeback was announced by Apple Inc. on Monday. In the US, this program is going to kick off from August 16th and will last till October 18th.

No reason was offered by Apple for introducing this program. On its website, the company only stated that recent reports had indicated that the third-party adapters weren’t designed properly and seemed to have some issues with security. The company said that not all counterfeit chargers and adapters had these issues, but it was still offering the Takeback program through which they could be exchanged. It is believed by some that the program was introduced by Apple because of the recent electrocution incidents that had occurred in China. A 30 year old man had received a shock from his iPhone 4 when it was on charge and is still hospitalized.

In the second incident, a 23 year old girl had answered a call on her iPhone while it had been on charge and had died of electrocution. Guidelines had been posted by the iPhone maker on the Chinese website it has after these tragedies had occurred. The company had recommended that people utilize only the authentic Apple USB adapters. Although the exact circumstances regarding the 23 year old flight attendant aren’t clear, but it is indicated by the series of measures taken by Apple Inc. that it has become cautious about approaching China, the second largest market for the company.

A 1% year on year growth in global sales had been reported by the California based technology giant in the last quarter. However, there had been a 14% decline in sales in Great China where sales had been worth $4.6 billion. This decrease had been attributed to a falling demand of iPhones and lesser inventories. Last week, the CEO of Apple Inc., Tim Cook made his third trip to China in a period of 18 months. Although exact details about his trip remain unknown, it is speculated by analysts that the CEO met the head of China Mobile to work on a potential deal. Also, it is said that he met with partners to discuss the slowing sales of the company in China.

It is rumored that Apple is about to launch a cheaper iPhone for the purpose of attracting customers in China. This device can be successful in the emerging markets and offer Apple the sales figures it desires. However, the company has to ensure that it doesn’t compromise its brand image in the process. This new venture may become crucial for Apple in order to maintain its market share in the competitive smartphone market.

Apple Inc. is an American multinational corporation that is the renowned maker of the first smartphone i.e. the iPhone. Headquartered in Cupertino, California, the company introduced the iPhone in 2007 and gave rise to the smartphone market, which has grown rapidly over the past few years. For a couple of years, Apple remained dominant in the market, but with the launch of the Android OS, other companies also entered the market. None of this worried Apple until Samsung Electronics unveiled its Galaxy smartphones that have become a threat to the company’s iPhone. Now, the two teams are battling for a higher market share.

Although the battle between the two companies is still ongoing, it seems that the iPhone maker has lost another title to the South Korean giant. A well-known research firm called Strategic Analysis has stated that Apple Inc. is no longer said to be the most profitable smartphone maker today. This particular title has been usurped by none other than Samsung Electronics. The results of the second quarter of 2013 were released by the two companies in the past week. According to them, the South Korean tech giant managed to make global profits of around $5.2 billion while Apple’s profits from handset were about $4.6 billion.

The non-handset products are responsible for the difference between the numbers. It has been revealed by the research firm that high wholesale prices, tight cost controls and strong volumes are the secrets behind the success of the South Korean company. Competition from all over the world is said to be the major reason for the financial downfall of Apple Inc. The executive director of Strategy Analytics Neil Mawston stated that Apple Inc. is facing intense pressure for launching more models of the iPhone with larger screens and cheaper price points in order to recapture its market share and lost profits.

What’s more worrisome for the Californian firm is that Samsung is also managing to take over the Chinese market. It was announced by Apple Inc. earlier in this week that the profits of the company from China, including those from Hong Kong and Taiwan had fallen significantly. A decline of 43% was experienced by the company as its revenue from the area plummeted from $4.65 billion. In comparison to last year, the profits were nearly 14% lower. Tim Cook, the CEO of Apple spoke to analysts in a conference call and said that he wasn’t sure why profits were falling in China.

This means that it is quite obvious that Apple needs to take some steps if it wishes to remain competitive in the market. Right now, the smartphone market is worth $80 billion and Samsung holds 19% share in it. This is 10% more than Apple Inc. because the company has fallen to the fifth place. The smartphone market is expected to grow to $117 billion in a matter of four years. Apple’s CEO has said that they would be opening up some new retail stores of the company to provide greater exposure.

Apple’s CEO, Tim Cook was on a visit to China this week and was considerably impressed by the secondary market and its significance. He said that it’s very much possible that in the future the company might launch some of its Apple products in China. A Chinese government agency was told by Tim Cook that the United States might be taken over by China as the biggest market of Apple Inc. The CEO of the US giant gave an exclusive interview in Beijing. He clearly stated that the company is growing very rapidly and they will be making continuous investment in retail stores.

He added that the company had selected several sites for the stores and had a manufacturing base and partners as well. Currently, the company has a total of 11 retail stores that are spread around in Hong Kong, Beijing, Chengdu, Shenzhen and Shanghai. The largest retail store in Asia is the one that was opened last year in October in Beijing, in its commercial hub of Wangfujing. However, the CEO did not mention when exactly China would be taking over the United States. No comment could be obtained from the spokespersons of Apple in China.

According to the company, growth has slowed down a little in the last year even though in 2010 and 2011, sales of the products had doubled. The iPads, iPhones and other gadgets of Apple Inc. are an extreme hit with the highest-earning consumers of China. But the problem is that handsets using the Google Android operating system are dominating the fast growing smartphone market. The purpose of Cook’s visit was to attend meetings with managers of state-owned Unicom that is the first carrier of China to support the iPhone and also with the Chinese regulators.

However, the CEO made no response to the rumors that have been flying about the development of a low-end iPhone. He also met China Mobile’s chairman, which is the biggest phone carrier of the world and its subscribers has surpassed 700 million. The iPhone is not supported by China Mobile currently and it would Apple would greatly benefit if an agreement was made with the mobile phone carrier. The CEO also responded to the complaints that were being made at Foxconn regarding wages and work. This is the Taiwanese manufacturer responsible for assembling Apple’s products in Chinese factories.


One of the most sophisticated and renowned companies in the tech world is Apple Inc. Based in Cupertino, California, this American multinational corporation revolutionized the world with its amazing and stunning products such as the iPhone, iPad, iPod and Mac computers. The company is second to none and has its hands dipped into a lot of pies. Now, it seems that Apple Inc. is making a move in the direction of the video game controllers. The company is now angling to court people who create sophisticated games and those who play them by spurring the development of game controllers for its computers and mobile devices.

New software specifications have been developed by the Silicon Valley tech giant that will help other companies in making game controllers, which will be compatible with its iPod Touches, iPhones, iPads and Macs. It was said by the company that the specifications which had been listed would ensure that all the controllers would boast consistent and proper sets of control. These elements would be such that both game makers and players would be able to rely on them. The document sent to the developers stressed that there should be ways to control the video games and that the controllers should only be used for enhancing the gameplay instead of being a requirement.

It is mentioned in the document that the related software and controller specifications will be part of the iOS 7, which is an upcoming version of the mobile operating system of Apple that was unveiled by the company at its annual developer conference on Monday. In addition, these specifications and software will also be part of the revision of the Mac operating system i.e. Mavericks or OSX 10.9. In a public presentation at the event, the plan of Apple Inc. regarding the controllers was discussed briefly in a slide. This was an indication that the controllers will be part of the company program related to licensed accessories named the MFi.

The issue was also discussed in a closed-door session at the same event. The controller defined in the Apple document is such that devices like the iPhone can be inserted into it. However, this is only possible when there will be control buttons placed on the edge of the controller and also versions that can connect to Macs and iOS powered devices wirelessly. This move by the iPhone maker for providing support to game controllers is said to be the most overt efforts of the company to invite advanced and sophisticated games to its devices.

Many gamers tend to favor controllers because they allow easier and faster commands and movements and these attributes are extremely helpful in sports games and combat. In regard to traditional videogame consoles like Sony Corp’s PlayStation and Microsoft’s Corp, they are said to be a hallmark. Some game makers have tried to build games that would require controller buttons, but the attempts haven’t been very successful. This strategy of Apple can aid the company in improving its position against the devices that are powered by Google’s Android operating system.

Based in Cupertino, California, Apple has had its offices in other countries as well, including Ireland. Since 1980, Apple has been able to carry out its operations without paying any tax. This is primarily due to the fact that the government of Ireland was keen to bring jobs in the country. Ireland had been included in the list of one of the poorest countries of Europe, according to the Irish officials and former executives.

Criticism was faced by chief executive of Apple Inc. Tim Cook from a Senate subcommittee over the tax practices of the iPad and iPhone maker. The company’s practices had been shrouded from public view because of the other corporate entities that are secretive and tax-exempt. One of the top multinational employers of Ireland, Apple denied the allegations that it had avoided paying billions of dollars in the form of US taxes. Instead, the company said that various research jobs had been funded in the United States, all thanks to the iPhone maker.

However, it was revealed by the Senate committee that the Irish companies of Apple were not tax resident in any jurisdiction and therefore, the company was not paying any tax on most of its overseas earnings in the past few years. The chairman of subcommittee, Senator Carl Levin stated that ‘Holy Grail of tax Avoidance’ had been created by the company.  A former executive of the company and the Irish officials said that the iPhone maker had enjoyed this status of being tax free in Ireland since it entered the country almost thirty-two years ago. For both Cork and Ireland, Apple may have seemed extremely attractive.

This is due to the fact that the unemployment in Cork had been on the rise and its economy was under huge threat. Apple’s staff had had the habit of having meals together in the early days of the company. Now, Apple has become the biggest multinational employer of Ireland and employs around 4000 people. The Vice President of Apple in the 1980s said that the tax concessions for going to Ireland had been very lucrative. Another executive said that for the first 10 years, the company had enjoyed a tax holiday and had not paid any tax at all. Nevertheless, Apple wasn’t the first company to get this concession, although it did take advantage of it the most.

Apple Inc., on the other hand, has stated that it pays all its tax dues in whichever country it operates. Furthermore, the company declined to make any comment on its tax treatment in the 1980s. Payment of tax had become compulsory for companies in Ireland in 1980, but at a lower rate. Regardless, the investment of Apple Inc. had proved to be a major coup for the country because it had been suffering from low rates of employment. Low wage rates of workers were another attractive factor for the American firm.

One of the most prominent companies of the world is Apple Inc. This American multinational corporation sells computer software, consumer electronics and personal computers. Some of its renowned products include its music player iPod, tablet computer iPad and line of computers called Mac. However, the company shot to popularity because of its launch of the first smartphone called the iPhone in 2007. The company has earned a solid position in the global mobile phone market and is also the second-largest technology company of the world. Nonetheless, it seems that Apple is still missing out on even more iPhone customers that it can have.

Apple Inc. has posed such conditions for the wireless-service providers, which have caused most of them to balk and drag their heels when it comes to signing on as partners. As a result, the iPhone maker is losing out on around 2.8 billion new smartphone users and a large number of them are in Asia. Since September 2011, the new iPhone is being sold by only 240 wireless-service providers and this list includes only a dozen new ones. Holdouts include approximately billions that could be potential subscribers and they are in countries like Russia, India, Japan and China.

In contrast, Apple’s direct competitor, Samsung Electronics uses around 800 carriers all over the world for selling its devices to customers. The world’s biggest phone company is China Mobile Ltd. and Japan’s largest mobile carrier NTT DoCoMo Inc. is included in the list of providers who aren’t selling the iPhone to people. This is due to the fact that a high number of subsidies would be required to make the device affordable and they also find the terms set by Apple unacceptable. The growth of iPhone sales is becoming stagnated due to the showdown in getting new partners for selling the device.

Moreover, this is providing Samsung and other rivals a potential advantage and is pressurizing the Cupertino based company to make concessions that threaten the market or come up with a cheaper version of the iPhone. The company has been focused on consumer demand, but it now needs to shift its focus to the operators because Apple is running out of operators who will agree with them. The gross margin of the company is narrowing as it was 47.4% last year, but fell to 37.5% in the last quarter. This is because the company is selling more of its products that are less profitable and less of its iPhone.

The dearth of new carriers became evident in regard to Apple in the last quarter when there was only a 7% increase in the smartphone sales. This marked the smallest growth in sales since the introduction of the first iPhone in 2007. Furthermore, it was considerably less because the overall smartphone market grew by 36%. In comparison, there had been an 88% increase in iPhone sales in the same period last year. More than half of the company’s sales are of the iPhone and this slowdown has led to serious consequences for the company.


One of the most renowned companies of the world is Apple Inc. This is an American multinational corporation that has its headquarters in Cupertino, California. The company is known for developing consumer electronics, personal computers and computer software. Some of the most popular products of the company include the iPod music player, the iPad tablet computer and the iPhone smartphone, along with the Mac line of computers. It is the second largest information technology company and holds a dominant position in the smartphone market because it’s the third largest mobile phone maker. The company just managed to avert what would have been a crisis for it.

An order was averted by the iPhone maker that could have caused trouble for the company in regard to the import of the iPhone 4 in the US. The company managed to persuade a US trade agency for invalidating a patent that belonged to Motorola Mobility, which is owned by Google Inc. This patent was linked to a phone sensor. Likewise, yesterday in Washington, the findings of a judge were upheld by the US International Trade Commission that also declared the patent invalid, but gave different reasons for doing so. A sensor is covered by the patent, which prevents the phone from activating an application or hanging up.
This decision is the latest encounter between Google and the Cupertino based Apple, but neither of the two companies has managed to launch a solid blow to their competitor in this squabble that begun two years back. Each of these companies have accused the other of infringing patents and Motorola Mobility was also accused by Apple Inc. for breaching the obligations of licensing some of its popular technology on fair and reasonable terms. A patent lawyer stated that this did not come as a surprise because Apple hadn’t been infringing on any patents.

He also added that the Commission took close notices of all the patent cases that are related to Apple Inc. because they tend to implicate a very crucial part of commerce and also a well-known product. A spokesman of Google Inc. Matt Kallman stated that the decision had disappointed the Mountain View, California based company and it was considering its options. However, there was no comment made by the Apple spokeswoman regarding this matter. The iPhone is integral to the company because nearly half of the company’s profits last year were generated by this device.

Although the iPhone 5 is the current top seller for the company since its launch in September last year, older models such as the iPhone 4 still enjoy considerable popularity. The import ban could be a problem because these devices of Apple Inc. are assembled in China and then imported into the US. The dispute between Google Inc. and Apple Inc. has been going on for the past two years. This is due to the fact that Apple claims that the Android operating system of Google copies the features and look of the iPhone and therefore, mar its uniqueness.

The names of Google and Apple are well-recognized in the technology world. Both companies are American multinational corporations that have become extremely successful over the years and are said to be one of the most valuable companies of the world. Apple Inc. is famous for its products like the iPad tablet computer, iPod music player and the iPhone smartphone. Google, on the other hand, offers internet related services like search engine, cloud computing and advertising that contribute to its accomplishments. These companies have also become rivals as Google Inc. is the owner of the Android operating system, which is used in smartphones, and is eating away at Apple’s market share.
Moreover, the Nexus tablet of Google Inc. is targeting the iPad of Apple Inc. Nonetheless, in this competition, Apple remained one step ahead of the internet giant. However, that doesn’t seem to be the case anymore. The role of superstar in the tech world has been usurped by Google Inc. because of a stunning rally in its share price while the iPhone maker is left floundering. In recent weeks, Google Inc. has managed to achieve its all-time high and it has a share price of $831.52. So far, this year, the company’s stock has risen by 13%. What’s more is that this is a tenfold rise from its initial offering price of $84 in 2004.

Part of the success of Google is due to its Android OS, which has become popular at the expense of Apple Inc. Even though Google Inc. offers Android free to mobile makers, it enables the company to offer its products and services to wider range of users. An analyst of Gartner said that the negatively surrounding Apple Inc. was in fact, impacting Google in a positive way. Last year, Apple Inc. had traded as high as $700, but has slumped to $431 this year, which is a 35% reduction.

The analyst said that Google Inc. had a lot going for it currently and was luring customers into its ecosystem quite easily. Some analysts are also of the opinion that Apple Inc. might just be beaten by Google Inc. to a symbolic level of $1000 per share. The share price of $1000 has been set for Google by analysts at Jeffries as they are of the belief that the company will benefit from a wide range of services. This will vary from the traditional web search ads and refers to mobile ads and online shopping.

The analysts assert that the internet giant holds the largest market share in the most prominent and growing markets, due to which it can achieve a lot more. The company is the leading advertising platform and retains the position of being the top search engine. 70% of the smartphone market is held by the Android OS of Google. What’s even more interesting to note is that around 50% of the company’s revenue is generated from outside of the US. Hence, the company can take advantage of accelerated revenues in Africa, Africa and other markets outside the United States.

The global smartphone industry is expanding gradually on a consistent basis. The market has the potential of providing huge returns to individuals due to which several companies have ventured into it. Nonetheless, currently, there are two companies that are dominating the market and are vying for the top position. They are Apple Inc. and Samsung Electronics. The former is an American multinational corporation, which is headquartered in Cupertino, California and is one of the most valuable companies of the world. The latter, on the other hand, is a South Korean multinational firm, which is the largest technology company of the world in terms of revenues.

The success of Apple’s iPhones has been threatened by the immense popularity of Samsung’s Galaxy smartphones that are powered by Google’s Android operating system. The two companies are not only competing in the market, but their battles have also moved to courts where they are fighting lawsuits over patent infringements. One of the patent lawsuits between the two companies was scheduled for a trial in the next year, but there is a possibility that it might be delayed. This is because the August verdict of an earlier case will be reviewed by an appeals court. However, the iPhone maker has objected to this possibility.

Apple Inc. filed the objection in San Jose, California after a last month hearing inquiry was done by US District Judge Lucy Koh. The judge had stated that because the first case was being appealed currently, she felt skeptical of the need for both cases to be conducted at the same time. Furthermore, on March 1, the judge also reduced the amount of damages that Apple Inc. had received from a verdict in the August case. A jury had granted the US giant $1.05 billion in damages that were to be paid by Samsung for infringing the company’s patents.

However, the amount of the damages was reduced by Koh by nearly $450.5 million. Koh had ruled that the award for around 14 of Samsung’s products had been ruled by the jury based on an incorrect theory. The judge said that before any further damage trial was conducted, the companies should give a thought to appealing her decision. In the filing, the Cupertino, California based company stated that the case had to proceed in order to put a stop to Samsung’s existing and upcoming devices because they infringe the patents and continue to harm Apple.

A joint report was filed by Samsung with Apple and the South Korean giant said that in order to ‘promote judicial economy’ the other case should be put on hold. It was last year that the case was filed and is focused on the technology that can be found in new smartphones of both the companies. This includes prominent devices like the iPhone 5 and Samsung Galaxy S III. A decision made by Judge Koh is being challenged by Apple Inc. The company says that even though Samsung’s products were found guilty of infringing patents, they are still being allowed to be sold in the market. 

Google Inc. is an American multinational corporation, which has become extremely dominant on the internet. It offers a multitude of internet related services, but it rose to popularity because of its search engine. Apple Inc., on the other hand, is the American giant, which is well-known for its consumer electronics, particularly the iPhone smartphone. It is the second largest information technology company of the world. However, the prospects of Google Inc. haven’t looked so promising since before the iPhone had been launched. The shares of Google Inc. are now being traded at a 25 times profit and achieved a record high yesterday.

According to the data gathered by Bloomberg, the price-to-earnings ratio of Apple was only 10. Since June of 2005, this is the widest gap to occur between the two companies. This was two years before the competition between the two companies intensified. In comparison to Apple Inc., investors are willing to pay more for every dollar of the earnings of Google amidst the optimism that the company will get even more share of the total $37.3 billion, which is spent by companies for reaching their target web audience. Currently, 40% of the US online advertising market is being controlled by Google Inc.

Apart from that, another plus point for Google is its alliance with Samsung Electronics that aids it in gaining a greater share in mobile software. This is boosting the competitive threat on Apple and increasing pressure on the company. Shareholders are now waiting to see a big product launch from the iPhone maker. According to an analyst, Apple has had success only in terms of devices, but the company that has benefited from each growth of the internet i.e. social, local, video, display advertising or mobile and that is Google Inc. In the last 12 months, the share price of Google has increased by 35% and its share price was $838.60 yesterday, in New York.

In contrast, Apple Inc. has undergone a 21% decline in the past twelve months and its share price was $431.14. However, the market capitalization of Apple Inc. is still higher than that of Google Inc. The difference is about $100 billion. For now, Apple Inc. is the most valuable company of the world, while the second position belongs to Exxon Mobil Corp and Google retains the third. A lead has been extended in Web Search and smartphone market by the company, under the Larry Page, the Chief Executive Officer of Google Inc.

The internet giant commands 70% of the smartphone software market while it has 67% of the search engine market. In this manner, two big shifts are helping the Mountain View, California based company; the move towards digital advertising and the boom in smartphones and tablets. As opposed to it, Apple Inc. has to bear with slower growth in revenue due to accelerating mobile competition by Samsung and other companies that use Google’s Android operating system and narrowing margins. The company is working to introduce new products that can help it in expanding its revenue in different technology markets. 
Copyright © 2012 OnZineArticles.com